Tu carrito esta vacio.
Agotado
$1.850,00
Disponibles: 0 últimas unidades
b'John Heeley'
b'Urban Destination Marketing in Contemporary Europe'
b'Uniting Theory and Practice'
b'Channel View Publications'
Libro disponible en 5 dias hábiles.
Precio: 1850.0
Estado: b'Nuevo'
Peso: 0.295 kgs.
ISBN: b'9781845414924'
b'This book aims to unite theory and...
- Nombre: Urban Destination Marketing in Contemporary Europe | John Heeley
- Editorial: Channel View Publications
- Ttipo: Book
- Publicado: 2026 / 10 / 21
- Código: 9781845414924
Paga con:
Recibí tu entrega en 48 - 72 horas.
b'John Heeley'
b'Urban Destination Marketing in Contemporary Europe'
b'Uniting Theory and Practice'
b'Channel View Publications'
Precio: 1850.0
Estado: b'Nuevo'
Peso: 0.295 kgs.
ISBN: b'9781845414924'
b'Urban Destination Marketing in Contemporary Europe'
b'Uniting Theory and Practice'
b'Channel View Publications'
Libro disponible en 5 dias hábiles.
Precio: 1850.0
Estado: b'Nuevo'
Peso: 0.295 kgs.
ISBN: b'9781845414924'
b'This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Drawing on European city case studies, the book will be of interest to students, researchers and practitioners in tourism and destination marketing.'
