{"product_id":"science-of-shopping-kate-hardcastle","title":"Science of Shopping | Kate Hardcastle","description":"Kate Hardcastle\u003cbr\u003e\n\u003cstrong\u003eScience of Shopping\u003c\/strong\u003e\u003cbr\u003e\nHow Psychology and Innovation Create a Winning Retail Strategy\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 280\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1595.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.43 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398620469\n\u003cp\u003eLooking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.You'll learn how to:- Develop strategies based on consumer psychology and social influences- Implement AI-driven personalization to enhance customer experiences- Optimize pricing and create cohesive omnichannel shopping environments- Apply frameworks to design immersive retail experiences that resonatePacked with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55211667062952,"sku":"1705870","price":1595.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398620469_POCI-_9781398620469.jpg?v=1773991653","url":"https:\/\/www.libreriapocho.com.uy\/products\/science-of-shopping-kate-hardcastle","provider":"Librería Pocho","version":"1.0","type":"link"}