{"product_id":"persuasive-copywriting-andy-maslen","title":"Persuasive Copywriting | Andy Maslen","description":"Andy Maslen\u003cbr\u003e\n\u003cstrong\u003ePersuasive Copywriting\u003c\/strong\u003e\u003cbr\u003e\nCut Through the Noise and Communicate With Impact\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 296\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1450.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.453 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749483661\n\u003cp\u003eEnhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social mediaPractical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55207127974056,"sku":"1705110","price":1450.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9780749483661_POCI-_9780749483661_54467289-7cc8-4718-b61d-640a585f8440.jpg?v=1774199552","url":"https:\/\/www.libreriapocho.com.uy\/products\/persuasive-copywriting-andy-maslen","provider":"Librería Pocho","version":"1.0","type":"link"}