{"product_id":"marketing-metrics-christina-inge","title":"Marketing Metrics | Christina Inge","description":"Christina Inge\u003cbr\u003e\n\u003cstrong\u003eMarketing Metrics\u003c\/strong\u003e\u003cbr\u003e\nLeverage Analytics and Data to Optimize Marketing Strategies\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 336\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1695.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.512 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398606593\n\u003cp\u003eStop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55209634201768,"sku":"1705620","price":1695.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398606593_POCI-_9781398606593.jpg?v=1775839021","url":"https:\/\/www.libreriapocho.com.uy\/products\/marketing-metrics-christina-inge","provider":"Librería Pocho","version":"1.0","type":"link"}