Market and User Research Operations | Stephanie Marsh
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Stephanie Marsh
Market and User Research Operations
Operationalize Customer Research for Scale and Impact
Kogan Page

Libro disponible en 5 dias hábiles.

Páginas: 312
Precio: 1400.0
Estado: Nuevo
Peso: 0.477 kgs.
ISBN: 9781398620506

Looking to boost your research team's...

  • Nombre: Market and User Research Operations | Stephanie Marsh
  • Editorial: Kogan Page
  • Ttipo: Book
  • Publicado: 2026 / 01 / 24
  • Código: 9781398620506

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Market and User Research Operations | Stephanie Marsh
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Stephanie Marsh
Market and User Research Operations
Operationalize Customer Research for Scale and Impact
Kogan Page

Libro disponible en 5 dias hábiles.

Páginas: 312
Precio: 1400.0
Estado: Nuevo
Peso: 0.477 kgs.
ISBN: 9781398620506

Looking to boost your research team's impact while cutting down on administrative overload?Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.You'll learn how to:- Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demandsFilled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value