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LOBBY LENSES: A NEW APPROACH ON INFLUENCE EXCELLENCE.What can the timing of a concert, the precision of a Swiss watch, the creativity of a cocktail, a magician s trick, and the storytelling of a film teach us about the practice of Institutional and Governmental Relations?Dr. Rodrigo Navarro, an executive and academic with 30 years of experience, brings a fresh perspective on lobbying. This innovative book utilizes multidisciplinary lenses (magic, music, mixology, horology, and performing arts) to unveil lobbying as a science of influence and an art of human connection.You will learn to master essential clusters for success at this arena:Emotion and Engagement: Create impact and resonance to go beyond the facts.Precision and Timing: Know the exact moment to act.Personalization and Reputation: Adapt strategies and build your reputational legacy.Hybrid Skills: Combine technical expertise with personal skills.Lobby Lenses is a guide for professionals seeking excellence, ethics, and a new strategic perspective to shape the political and regulatory environment.The future of influence begins here.