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This book provides a comprehensive introduction of internet marketing. It is written in a lucid style with theoretical discussions and being supplemented with illustrations and tables for easy understanding of the subject. Provides step-by-step instruction to help you design implement and measure an internet marketing strategy The book is also supported with a comprehensive bibliography and index at the end. It is an essential guide for marketer to build an effective and practical digital strategy or any one starting new business or hoping to take an existing business online.