{"product_id":"innovation-navigator-andreu-fixson","title":"Innovation Navigator | Andreu, Fixson","description":"Fixson, Mariona Andreu\u003cbr\u003e\n\u003cstrong\u003eInnovation Navigator\u003c\/strong\u003e\u003cbr\u003e\n\nUTP\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 292\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1295.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.427 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781487571214\n\u003cp\u003eThe Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation.With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian K. Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.This updated edition provides practical frameworks for applying AI across the original four key innovation modes  specialist, venture, community, and network  and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market.\u003c\/p\u003e","brand":"UTP","offers":[{"title":"Default Title","offer_id":55245416333480,"sku":"1708229","price":1295.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781487571214_POCI-_9781487571214.jpg?v=1770611434","url":"https:\/\/www.libreriapocho.com.uy\/products\/innovation-navigator-andreu-fixson","provider":"Librería Pocho","version":"1.0","type":"link"}