{"product_id":"how-cool-brands-stay-hot-van-den-bergh-behrer","title":"How Cool Brands Stay Hot | Behrer, Van Den Bergh","description":"Mattias Behrer, Joeri Van Den Bergh\u003cbr\u003e\n\u003cstrong\u003eHow Cool Brands Stay Hot\u003c\/strong\u003e\u003cbr\u003e\nBranding to Generations Y and Z\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 312\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1450.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.477 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749477172\n\u003cp\u003eWINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H\u0026amp;M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact.This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55207132692648,"sku":"1705233","price":1450.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9780749477172_POCI-_9780749477172.jpg?v=1782276744","url":"https:\/\/www.libreriapocho.com.uy\/products\/how-cool-brands-stay-hot-van-den-bergh-behrer","provider":"Librería Pocho","version":"1.0","type":"link"}