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Foreign Otherness in Japanese Media analyzes contemporary Japanese society by examining the ways in which Japanese media portrays Latin America and therefore how Japanese readers construct their idea of it. Offering a detailed methodology and results from field research, and based on concepts such as otherness, cultivation analysis and the theory of the autopoietic social system as a framework, this book considers the impact of mass media on the construction of non-dominant foreign cultural subjectivities in Japan, and explores the dynamics of otherness in the country. As such, it is apt for scholars in Japanese studies, media studies, and anyone interested in the interaction between foreigners or Latin Americans and Japan, or in relations between mainstream society and minority groups.