{"product_id":"e-commerce-website-optimization-croxen-john-van-tonder","title":"E-Commerce Website Optimization | Croxen-John, van Tonder","description":"b'Dan Croxen-John, Johann van Tonder'\u003cbr\u003e\n\u003cstrong\u003eb'E-Commerce Website Optimization'\u003c\/strong\u003e\u003cbr\u003e\nb\"Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it\"\u003cbr\u003e\nb'Kogan Page'\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 272\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1595.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e b'Nuevo'\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.418 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e b'9781789664423'\n\u003cp\u003eb\"Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.\"\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55211669225640,"sku":"1705933","price":1595.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781789664423_POCI-_9781789664423.jpg?v=1786069181","url":"https:\/\/www.libreriapocho.com.uy\/products\/e-commerce-website-optimization-croxen-john-van-tonder","provider":"Librería Pocho","version":"1.0","type":"link"}