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b'SHORTLISTED: Business Book Awards 2023 - Start Up/Scale UpBuild your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: \xb7 How they got started, what worked then and what works now\xb7 The importance of building a community and how to use data\xb7 When to consider going multichannel\xb7 Why you need a bulletproof brand\xb7 Navigating funding, margins, growth, customer service and product development and moreFor the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.'