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b'Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.br;br;Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:br;- Develop a tailored channel strategy aligned tobusiness goals and culture br;- Build and present a compelling business case tosecure leadership buy-in br;- Apply frameworks to select, integrate and optimizedigital tools effectively br;- Implement content plans that sustain engagement andtalent retention br;- Measure, analyze and refine for continuousimprovement and ROIbr;br;With step-by-step guidance and actionable tools, b;i;Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.br;br;i;b;Themes include:; Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI;p;'