{"product_id":"digital-branding-daniel-rowles","title":"Digital Branding | Daniel Rowles","description":"Daniel Rowles\u003cbr\u003e\n\u003cstrong\u003eDigital Branding\u003c\/strong\u003e\u003cbr\u003e\nHow to Successfully Build and Measure a Brand Online\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 240\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1400.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.371 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398618428\n\u003cp\u003eLooking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.You'll learn how to: - Develop a clear brand planning framework to guide your strategy- Apply principles of identity development tailored to today's digital landscape- Implement effective channel selection based on data and market insights- Optimize your use of Google Analytics, SEO and social media algorithms- Explore the impact of Generative AI on modern branding techniquesWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55211667980456,"sku":"1705895","price":1400.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398618428_POCI-_9781398618428.jpg?v=1773989521","url":"https:\/\/www.libreriapocho.com.uy\/products\/digital-branding-daniel-rowles","provider":"Librería Pocho","version":"1.0","type":"link"}