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The book contains all key aspects of developing new products and services and the matter is presented in lucid style. This is unique in its treatment dealing with product and service portfolio evaluation new product/service development and product/service elimination in an integrated manner. This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a products or service life cycle. This book is an ideal text for design classes in business management and related disciplines as well as a reference for product designers.