{"product_id":"data-driven-marketing-strategy-kamila-miller-1","title":"Data-Driven Marketing Strategy | Kamila Miller","description":"Kamila Miller\u003cbr\u003e\n\u003cstrong\u003eData-Driven Marketing Strategy\u003c\/strong\u003e\u003cbr\u003e\nHow to apply data to achieve measurable results\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 480\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 2100.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.808 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398623637\n\u003cp\u003eThe comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.Designed to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:- Frameworksfor applying data to every stage of marketing strategy- Guidancefor creating personas and segmentation models- Best-practicetips for leveraging data and technology for best outcomes, practicalexercises, key learning points and real-world examples including Pepsi, Netflixand HubSpot- Insightson digital marketing trends, AI, and customer experience- Onlineresources including lecturer slidesWhether studying marketing strategy or preparing for a data-driven career, Data-Driven Marketing Strategy equips students with the tools, insight and creativity to design strategies that perform.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55313084809384,"sku":"1710438","price":2100.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398623637_POCI-_9781398623637_eff2e746-2fa2-424e-9721-76680fad7002.jpg?v=1776141995","url":"https:\/\/www.libreriapocho.com.uy\/products\/data-driven-marketing-strategy-kamila-miller-1","provider":"Librería Pocho","version":"1.0","type":"link"}