{"product_id":"customer-engagement-strategy-joern-schlimm","title":"Customer Engagement Strategy | Joern Schlimm","description":"b'Joern Schlimm'\u003cbr\u003e\n\u003cstrong\u003eb'Customer Engagement Strategy'\u003c\/strong\u003e\u003cbr\u003e\nb'Using Emerging Technologies to Transform the Customer Journey'\u003cbr\u003e\nb'Kogan Page'\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 288\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1750.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e b'Nuevo'\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.442 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e b'9781398628298'\n\u003cp\u003eb\"Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty. Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation. You'll learn how to: - Apply data-led frameworks to deliver consistent, high-value customer experiences - Integrate AI, Web3 and immersive environments into measurable engagement strategies - Use proven insights to govern innovation and mitigate technology adoption risks - Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel. Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership\"\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":67710423990440,"sku":"1734836","price":1750.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398628298_POCI-_9781398628298.jpg?v=1792602566","url":"https:\/\/www.libreriapocho.com.uy\/products\/customer-engagement-strategy-joern-schlimm","provider":"Librería Pocho","version":"1.0","type":"link"}