{"product_id":"customer-driven-marketing-handbook-fab-giovanetti","title":"Customer-Driven Marketing Handbook | Fab Giovanetti","description":"Fab Giovanetti\u003cbr\u003e\n\u003cstrong\u003eCustomer-Driven Marketing Handbook\u003c\/strong\u003e\u003cbr\u003e\nBuilding Marketing Plans That Capture and Convert\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 264\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1350.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.407 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398622425\n\u003cp\u003eLooking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion.You'll learn how to:- Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growthThis practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results.Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55354570768552,"sku":"1712472","price":1350.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398622425_POCI-_9781398622425.jpg?v=1774269076","url":"https:\/\/www.libreriapocho.com.uy\/products\/customer-driven-marketing-handbook-fab-giovanetti","provider":"Librería Pocho","version":"1.0","type":"link"}