{"product_id":"culture-led-brands-leila-fataar","title":"Culture-Led Brands | Leila Fataar","description":"Leila Fataar\u003cbr\u003e\n\u003cstrong\u003eCulture-Led Brands\u003c\/strong\u003e\u003cbr\u003e\nDrive Growth, Build Resilience and Cultivate Resonance\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 264\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1695.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.407 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398618992\n\u003cp\u003eHow can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55211666866344,"sku":"1705863","price":1695.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398618992_POCI-_9781398618992.jpg?v=1776141757","url":"https:\/\/www.libreriapocho.com.uy\/products\/culture-led-brands-leila-fataar","provider":"Librería Pocho","version":"1.0","type":"link"}