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Is your company equipped to deal with anykind of crisis - whether caused by internal error, customer action or socialmedia mishap? This bestselling guide gives readers the skills,tools and knowledge to respond effectively to high-stake situations andprotect your brand from disaster.Crisis Communication Strategies is a must-have guide thatcovers the whole span of a crisis from preparing and laying the groundworkbefore it occurs, during the incident and the aftermath, including the moveto recovery and beyond. It guides readers through each phase, providingdetails of what to consider, what should be done, tips and checklists forimproved responses.This second edition of Crisis Communication Strategies providesnew sections on managing long-running crises. It also contains new contentlooking at the phases of crises, behavioural communication as a tactic andhow to ensure diversity and inclusivity in tumultuous times.Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfiredInternational Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises, it also explores the role of leadership in developing acrisis communication response that has people at its heart. This is anessential guide for PR and communications professionals who wish to protecttheir company and build long-term resilience.