{"product_id":"campaigns-that-shook-the-world-danny-rogers","title":"Campaigns that Shook the World | Danny Rogers","description":"Danny Rogers\u003cbr\u003e\n\u003cstrong\u003eCampaigns that Shook the World\u003c\/strong\u003e\u003cbr\u003e\nThe Evolution of Public Relations\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 232\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1550.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.361 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749475093\n\u003cp\u003eCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi \u0026amp; Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55330416230568,"sku":"1711318","price":1550.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9780749475093_POCI-_9780749475093_6bc2c390-dba9-4db7-be03-6f4c65097646.jpg?v=1782276957","url":"https:\/\/www.libreriapocho.com.uy\/products\/campaigns-that-shook-the-world-danny-rogers","provider":"Librería Pocho","version":"1.0","type":"link"}