{"product_id":"business-unusual-nathalie-nahai","title":"Business Unusual | Nathalie Nahai","description":"Nathalie Nahai\u003cbr\u003e\n\u003cstrong\u003eBusiness Unusual\u003c\/strong\u003e\u003cbr\u003e\nValues, Uncertainty and the Psychology of Brand Resilience\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 264\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1195.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.332 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781398602212\n\u003cp\u003eIt all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55209636495528,"sku":"1705686","price":1195.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398602212_POCI-_9781398602212.jpg?v=1769170542","url":"https:\/\/www.libreriapocho.com.uy\/products\/business-unusual-nathalie-nahai","provider":"Librería Pocho","version":"1.0","type":"link"}