{"product_id":"brand-success-matt-haig","title":"Brand Success | Matt Haig","description":"Matt Haig\u003cbr\u003e\n\u003cstrong\u003eBrand Success\u003c\/strong\u003e\u003cbr\u003e\nHow the World's Top 100 Brands Thrive and Survive\u003cbr\u003e\nKogan Page\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 304\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1400.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e Nuevo\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.376 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749462871\n\u003cp\u003eBrand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55298280521896,"sku":"1710103","price":1400.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9780749462871_POCI-_9780749462871.jpg?v=1773982789","url":"https:\/\/www.libreriapocho.com.uy\/products\/brand-success-matt-haig","provider":"Librería Pocho","version":"1.0","type":"link"}