{"product_id":"brand-desire-kevin-perlmutter","title":"Brand Desire | Kevin Perlmutter","description":"b'Kevin Perlmutter'\u003cbr\u003e\n\u003cstrong\u003eb'Brand Desire'\u003c\/strong\u003e\u003cbr\u003e\nb'Spark Customer Interest Using Emotional Insights'\u003cbr\u003e\nb'Kogan Page'\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 264\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1750.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e b'Nuevo'\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.407 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e b'9781398621046'\n\u003cp\u003eb\"How can brands attract and retain customers more effectively by understanding people's emotional motivations?Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist Kevin Perlmutter, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches.This book draws on interviews and behind-the-scenes details from diverse organizations, including AT\u0026amp;T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. Brand Desire also features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben \u0026amp; Jerry's that create strong customer connections and unlock sustainable growth.You will learn how to:- Align brand strategy with emotional drivers that influence buying decisions - Apply behavioral science to strengthen brand positioning and differentiation - Ensure consistent and customer-focused execution through the Limbic Sparks model - Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCoWith real-world examples, actionable tools and introducing a groundbreaking strategic model, Brand Desire equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market.Themes include: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing\"\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55211666833576,"sku":"1705861","price":1750.0,"currency_code":"UYU","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398621046_POCI-_9781398621046_c87812e8-6543-409f-bb58-d8403d08cef2.jpg?v=1788547269","url":"https:\/\/www.libreriapocho.com.uy\/products\/brand-desire-kevin-perlmutter","provider":"Librería Pocho","version":"1.0","type":"link"}