{"product_id":"authentic-marketing-visha-kudhail","title":"Authentic Marketing | Visha Kudhail","description":"b'Visha Kudhail'\u003cbr\u003e\n\u003cstrong\u003eb'Authentic Marketing'\u003c\/strong\u003e\u003cbr\u003e\nb'Combining Human Thinking and Creativity with Technology to Inspire Audiences'\u003cbr\u003e\nb'Kogan Page'\u003cbr\u003e\n\u003cp style=\"color:red\"\u003e\u003cstrong\u003eLibro disponible en 5 dias hábiles.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003ePáginas:\u003c\/strong\u003e 232\u003cbr\u003e\n\u003cstrong\u003ePrecio:\u003c\/strong\u003e 1595.0\u003cbr\u003e\n\u003cstrong\u003eEstado:\u003c\/strong\u003e b'Nuevo'\u003cbr\u003e\n\u003cstrong\u003ePeso:\u003c\/strong\u003e 0.36 kgs.\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e b'9781398625846'\n\u003cp\u003eb\"Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.You'll learn how to:- Apply audience-first principles to develop creative ideas grounded in real human insight- Implement data-driven strategies that support authenticity rather than replace it- Develop frameworks for balancing automation with the emotional intelligence marketing requires- Optimize campaigns by identifying meaningful audience motivations and behaviours- Use real-world examplesto strengthen credibility and apply best practices across industriesWith its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization\"\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":55848420278440,"sku":"1726553","price":1595.0,"currency_code":"UYU","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/8960\/0680\/files\/POCI-9781398625846_POCI-_9781398625846.jpg?v=1786076235","url":"https:\/\/www.libreriapocho.com.uy\/products\/authentic-marketing-visha-kudhail","provider":"Librería Pocho","version":"1.0","type":"link"}