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b'How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?;br;br;br;b;i;AI Strategy for Sales Teams by b;Andy Hough;,b; Richard Vincent; and b;Richard Brooks; is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy.br;br;br;Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to:br;- Apply AI tools to prepare insightful questions and optimize prospectingbr;- Develop data-driven insights that enhance, not replace, human intuitionbr;- Implement ethical negotiation strategies supported by AI at scalebr;- Build credibility through personalized, customer-centred engagementbr;- Apply frameworks that integrate technology with consultative selling modelsbr;br;br;With detailed chapters and actionable tools, b;i;AI Strategy for Sales Teams helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment.br;br;br;b;i;Themes include: i;sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights;p;'