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b'Patricia Medcalf'
b'Advertising the Black Stuff in Ireland 1959-1999'
b'Increments of change'
b'Peter Lang Ltd, International Academic Publishers'
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b'Analyses the influence of...
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b'Analyses the influence of the Guinness brands provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinnesss advertising has influenced Irish culture and society.'
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