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b'Why did a rural dialect from the heart of Norwegian farm country win a national dialect popularity contest? What were the effects of this win, and what has happened to the winning dialect since?_x000D_\nA Winning Dialect tells a story of linguistic and cultural transformation in the rural district of Valdres, Norway. It shows how lifelong residents have adapted to changing social, economic, and political circumstances - particularly the shift from family farming to tourism development - and how they have used local linguistic and cultural resources to craft a viable future for themselves and\xa0 the places their ancestors have called home for centuries. Once stigmatized as poor and uneducated, the distinctive dialect of Valdres now holds a special place as a valuable part of Norwegian national heritage, as well as a marker of local belonging. Based on two decades of research and fieldwork, A Winning Dialect considers how a traditional dialect is transformed - linguistically and culturally - as it is put to new uses in the contemporary world.'